ABIDAS, REVERSE BRANDING FOR THE ICONIC PRODUCT. 
BUILT FOR THE WORLD’S MOST COUNTERFEITED BRAND OF ALL TIME

ALMOST ORIGINAL SINCE 1987,
LEGEND SAYS ABIDAS WAS FOUNDED BY TWO COUSINS IN A BASEMENT FACTORY SOMEWHERE BETWEEN A BUSY MARKETPLACE AND A TRAIN STATION NOBODY COULD FIND ON A MAP. ONE COUSIN WANTED TO CREATE PREMIUM SPORTSWEAR. THE OTHER ACCIDENTALLY MISSPELLED THE LOGO ORDER FORM. INSTEAD OF FIXING IT, THEY DECIDED THE TYPO HAD “ENERGY.”

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