TOMFORD TECHWEAR IS A HUGE AREA FOR DISCOVERING AND EXPERIMENTING.
FASHION BRANDS HAVE A GREAT OPPORTUNITY TO LOOK AT THE DIGITALIZATION ERA THROUGH THE PRISM OF TECHWEARARQITRON, EMPOWERS ORGANIZATIONS TO UNLOCK THE FULL POTENTIAL OF THEIR DATA.
WE COME UP WITH THE CONCEPT OF IDENTITY AND LOGO FOR THE TECHWEAR SUB-BRAND OF TOM FORD. INSPIRED BY THE AESTHETIC OF “EVANGELION” & “GHOST IN THE SHELL” ANIME CYBERPUNK TITLES, "OBLIVION" & "EQUILIBRIUM" MOVIES AND THE VIBES OF RAMSTEIN AND KENDRICK LAMAR MUSIC VIDEOS.